Wednesday September 13, 2017
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Apple CEO Tim Cook speaks about the Apple Watch during a media event at Apple’s new headquarters during a media event in Cupertino, California, September 12, 2017. — AFP picApple CEO Tim Cook speaks about the Apple Watch during a media event at Apple’s new headquarters during a media event in Cupertino, California, September 12, 2017. — AFP picCUPERTINO, Sept 13 — More than two years after releasing the Apple Watch, Apple Inc has finally been able to replicate 1940s comic strip technology, an advance that analysts say will spur sales.

The Series 3 of the Apple Watch, released yesterday along with the much-anticipated iPhone X, features wireless LTE connectivity. That means customers will be able to make phone calls or send text messages from the watch without needing to have an iPhone nearby, as they do with earlier models.

In the Gallery


  • Jeff Williams, Apple COO, speaks as product images are shown behind him during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows the iPhone X during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Apple iPhone X samples are displayed during a product launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Apple Watches are displayed during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • An AirPower wireless charger is displayed along with other products during an Apple launch event in Cupertino, California September 13, 2017. — Reuters pic

  • From left: iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California September 13, 2017. — Reuters pic

  • From left: iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone X during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows Animoji during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • An iPhone 8 (left) and an iPhone 8 Plus are displayed during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Apple Watches are displayed during a launch event in Cupertino, California September 13, 2017. — Reuters pic

  • Tim Cook, CEO of Apple, speaks as product images are shown behind him during a launch event in Cupertino, California September 13, 2017. — Reuters pic

The ability to make calls with a wristwatch has captured the imagination of tech enthusiasts at least since it was prominently featured in Dick Tracy, the comic about a private detective who, starting in 1946, used calls from his wrist to help bust bad guys.

“This has been our vision from the beginning,” Chief Operating Officer Jeff Williams said at the launch event. “Now you can go for a run with just your watch and still be connected. It’s really nice to know you can be reached if needed.”

To be sure, Samsung Electronics Co Ltd has sold smart watches with mobile data connectivity since 2014, but the first devices were bulky and suffered from poor battery life because the data connection consumed extra power. They also require a separate phone number.

Apple claims its new Series 3, on the other hand, will have up to 18 hours of battery life and is just a fraction of a millimetre thicker that its previous Series 2. And it will have the same phone number as a customer’s iPhone, which is still required.

Apple said that all four major US carriers will offer service for the watch, and AT&T Inc and T-Mobile US Inc both said it would cost an extra US$10 (RM42) a month.

Analysts generally believe the new connectivity could ignite sales, though there is little consensus as to how much.

At US$399, the new Watch is only slightly more expensive than the previous model, the US$329 Series 2, which introduced standalone GPS capability. That US$70 extra buys much more useful capabilities — including the ability to stream music from Apple Music.

“The third time is the charm for the watch,” said Bob O’Donnell of Techanalysis Research.

What may hold some consumers back is the monthly recurring charge, which would far exceed the extra cost of the Series 3 over older watches over time, said Brian Blau, an Apple analyst with Gartner. “Yes, you do have to pay for that extra data plan, but it sounds like the carriers are at least going to make it relatively easy to do,” Blau said.

Apple does not say how many Apple Watches it sells. Bernstein analyst Toni Sacconaghi believes Apple will sell 12 million watches in its fiscal 2017 and 14 million to 15 million in fiscal 2018. Gene Munster with Loup Ventures predicted a much bigger bump, to 26 million units in 2018.

Either way, Apple is putting new pressure on smartwatch rivals like Fitbit Inc and Garmin Ltd, which would be hard-pressed from a technical and business standpoint to match Apple’s wireless features. Garmin and Fitbit did not immediately respond to requests for comment outside normal business hours.

The Watch will remain a blip in Apple’s sales, which were US$215 billion last year. But it may be taking its place as part of a family of products that Apple loyalists cannot do without — all by making a schoolboy fantasy from the 1940s into reality for the masses. — Reuters

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