AUSTIN, March 14 — After teasing the concept in 2016, Levi’s new connected smart denim jacket that responds to a wearer’s touch finally debuted at SXSW in Austin, Texas last weekend.
Dubbed the Commuter Trucker Jacket, it is made in partnership with Google’s Project Jacquard, a division within the company’s Advanced Technology and Projects, or ATAP, group.
The garment looks like any other — but tap your sleeve and it can tell you the time or call up a music playlist. (You can customise gestures with an included app.)
This is all made possible by what Levi’s describes as a “conductive yarn” innovation, which is responsive to touch commands like a screen (yet completely washable).
Those are then sent to your smartphone via a Bluetooth attachment that clips onto the sleeve.
For now, Levi’s only has plans to release the jacket, although the Jacquard tech is applicable to almost any kind of apparel. It will retail for US$350 (RM1,566) and is slated to hit stores in the autumn.