Last updated Sunday, December 21, 2014 10:32pm

The idea behind a new app is to connect consumers with retailers, grocers and restaurants who would sell their excess foodstuffs at discounted prices. — Reuters picThe idea behind a new app is to connect consumers with retailers, grocers and restaurants who would sell their excess foodstuffs at discounted prices. — Reuters picNEW YORK, May 8 — As the dialogue on the shameful amount of food waste grows louder, US developers are in the midst of creating an innovative new app that will allow retailers and restaurants to sell their leftovers and overstocked products to consumers.

Currently being tested in New York, PareUp aims to divert perfectly edible foods from landfills — day-old pastries, foods approaching their sell-by date and misshapen products that get the brush-off from consumers who’ve grown accustomed to perfectly round apples and symmetrical vegetables.

According to PareUp developers, supermarkets throw out US$15 billion (RM48.8 billion) USD worth of produce a year because of surplus stock and aesthetic imperfections, while restaurants and households are responsible for throwing 86 billion lbs (39 billion kg) into the garbage.

And in New York, residents toss enough food waste to fill 24 subway cars a day.

The idea behind PareUp is to connect consumers with retailers, grocers and restaurants who would sell their excess foodstuffs at discounted prices.

Businesses will post their leftover inventory on the app for consumers to browse, and provide a time when they can pick it up. 

The model is a “win-win” situation, developers say, as businesses don’t lose money, consumers can purchase foods at discounted prices, and the programme can help reduce food waste when food security has become a global issue.

Another report published last year out of the Institution of Mechanical Engineers estimated that up to half of all the food produced in the world — two billion tonnes — is thrown away. It’s a staggering amount in light of world hunger and poverty.

But researchers note it also represents a colossal waste of land, water and energy resources for food that just ends up in the garbage.

So far, the app is being piloted in New York with cafes like Breads Bakery and Oslo Coffee Roasters.

PareUp is just one of several projects developed by entrepreneurs concerned with the global phenomenon of food waste.

In Copenhagen, restaurant Rub og Stub serves dishes made from supermarket and restaurant leftovers, while Chicago sandwich shop Sandwich Me In recently drew headlines for being a zero-waste eatery. — AFP-Relaxnews