KUALA LUMPUR, Oct 20 — Malaysia will ship up to 4,000kg of the Musang King durian variety to China for a festival celebrating the king of fruits there.
According to Asean Cooperative Organisation president Datuk Abdul Fatah Abdullah, the undertaking is a collaboration involving Dataran Perintis Sdn Bhd and the All-China Federation of Supply and Marketing Cooperative.
He added that while the durian would be the main focus of the Durian King Festival in Nanning from November 3 to 5, other fruits and products could also be showcased.
“Because durians have a place in the communities there (China), Malaysian and regional cooperatives must not miss this golden opportunity to export the king of fruits in large quantities,” he was quoted as saying by Utusan Malaysia.
Agriculture and Agro-based Industry Minister Datuk Seri Ahmad Shabery Cheek is expected to open the festival in Nanning.
China's affinity for durian, particularly the Musang King, has led to Malaysian producers exporting the bulk of their produce there in recent years.
High demand in China reportedly caused the price of the Musang King to spike to as much as RM500/kg there. Local prices have also climbed as a result of lower supply.