KUALA LUMPUR, Dec 2 — It is the season of giving and two creative Swedes have come up with a unique way to get the ball rolling with their Kindness Calendar or Snällkalendern.
The idea behind the Kindness Calendar is as simple as it is ingenious: It encourages people to give instead of receive by challenging them to do kind deeds every day until Christmas.
The non-profit initiative by Nikki Schmidt and Didrik Persson includes deeds like “stand up for someone who has been treated poorly” and “hang out a gift to the mailman”.
“The response has been fantastic. Teachers have praised the initiative and said they will use the calendar in their class to encourage empathy among kids. In a small country like Sweden there are 60 000 children bullied every year, and many people, young and old, feel alone during the Holidays. It’s so wonderful to see the Kindness Calendar play a role in stopping the exclusion and to create a warmer society where everyone can feel belonging,” shares Persson.
Initially, the printed version of the calendar was sold out in stores across Sweden but this international digital edition will make it more accessible to people all over the world.
All of the proceeds from this calendar will be channelled to the Swedish NGO “Friends” in support of their work against bullying.
“We want as many people as possible to do the kind deeds and when the calendar ran out so quickly, we decided to make a digital version. We’ve also gotten some international requests about making this movement of kindness available for their countries as well, so a translated version seemed like an obvious thing. Everyone needs kindness, not just Swedish people,” says Schmidt.
For more details on the calendar and the initiative, visit www.thekindnesskalender.com.