MOSCOW, Aug 14 — Nike just unveiled a new line of track and field footwear you’ll see on elite athletes competing in Moscow this week in the IAAF World Championships, the biggest track event of the year.
Following last year’s dominance of Volt yellow and Flyknit on the track in London, Nike opted for gender-specific colorways: male athletes will don “Gamma Blue” and female athletes “Pink Foil.” Athletes will have a choice among more than 12 different options.
As usual, the footwear is infused with the latest in Swoosh technology, including lightweight materials across the Nike Zoom Superfly R4, Ja Fly, Maxcat 4, and Celar 4 sprinters, Lunarracer and Flyknit Racer for distance, and Javelin Elite and Rotational 5 for the field, among others.
“When we talk to athletes,” says Nike’s VP of Creative Director of Running Sean McDowell, “we hear from them that bold, vibrant colors make them feel invincible in competition.”
No word on when the colorways will be available to the public but stayed tuned to nike.com for details.
Nike certainly isn’t the only game in Moscow. Saucony runners will sport a new pair of limited edition Saucony Spikes, featuring a bright red upper with yellow accents. Athletes Jenny Simpson and Brenda Martinez will debut the New Balance MD800v3 Spikes while Kim Conley and Nicole Bush will be competing in the New Balance LD5000. The 800v3 will launch at retail in November 2013 at US$120, while the 5000 is available at select retailers now for US$110 (RM360). — AFP/Relaxnews