Last updated Tuesday, December 06, 2016 9:58 pm GMT+8

Tuesday November 29, 2016
09:37 AM GMT+8

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Olympic gold medallist Usain Bolt is the new face of French champagne house Maison Mumm. — Handout via AFPOlympic gold medallist Usain Bolt is the new face of French champagne house Maison Mumm. — Handout via AFPPARIS, Nov 29 — French champagne house Maison Mumm announced yesterday that Olympic gold medallist Usain Bolt is the new face of the brand.

Bolt has been appointed Maison Mumm’s newest CEO — Chief Entertainment Officer — a rather fitting role for the athlete who is known for entertaining his legions of fans around the world after his race wins.

In a new promotional video for the brand, which is accompanied with the hashtag of #DareWinCelebrate in keeping with the spirit of the house, Bolt can be seen dramatically opening a bottle of champagne with one of his many gold medals before striking a pose with his signature ‘lightening bolt’ move.

Commenting on his new role, Bolt said, “I’m honoured to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” said Bolt.  “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

Bolt can be seen in action in his new role now on YouTube. — AFP-Relaxnews

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