LOS ANGELES, Feb 5 — Camp Jeep is an event that's held every year now, and it's a gathering of the Jeep Owners Group (JOG) and fans of the brand from all across Europe. The 2018 event is being held July 14-15, and this year it will be a celebration of the arrival of the all-new version of the Jeep Wrangler that was only unveiled to the world at the recent Los Angeles Motor Show.
The arrival of a new generation of a vehicle is a big deal for any auto brand's enthusiasts. But when the vehicle in question is one as legendary and iconic and as synonymous with the brand as the Jeep Wrangler undeniably is, it takes things to an entirely different level.
Not only will the two-day event be an occasion where Jeep enthusiasts will get a first chance to get up close and personal with the new generation of the Wrangler, it will also offer the chance to put the new Wrangler through its paces on some suitably challenging off-road routes.
Although the all-new Jeep Wrangler isn't a major departure in terms of its exterior styling, it does build upon its legendary history to deliver an unrivalled combination of off-road capability, modern design that doesn't stray far from the iconic look, and a host of the latest advanced technology features that might not normally be associated with the Wrangler.
The second day of the Camp Jeep event will a particularly important date for the US brand, and that's because July 15 is the anniversary of the signing in 1941 of the agreement to supply the US Army with the Willys-Overland MA, which is now widely regarded as the very first Jeep vehicle.
Every year, Camp Jeep offers an activity-packed programme for attendees, which includes the likes of off-road test drives, theoretical and practical courses conducted by the Jeep Academy, and plenty of other open-air activities.
Details and registration for the event will soon be online at the Jeep Owners Group website. — AFP-Relaxnews