Wednesday September 13, 2017
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The Proceed Concept is an entirely new body type for Kia. — Handout via AFPThe Proceed Concept is an entirely new body type for Kia. — Handout via AFPFRANKFURT, Sept 13 — Kia rightly gets a lot of attention and credit for its excellent crossovers like the Sportage, and the Optima sedan also gets a lot of the credit for transforming the brand from the cheap-and-cheerful manufacturer it used to be to the serious global contender it now undeniably is. But there are other Kia models that deserve a greater share of attention than they probably get at the moment, and that might start to change with the unveiling of the all-new Kia Proceed Concept at this year’s Frankfurt Motor Show.

Representing Kia’s bold vision for a potential new member of the next-generation cee’d family; the Proceed Concept was unveiled in Frankfurt alongside the new Kia Stonic that was also making its debut at this year’s show. The Picanto X-Line and upgraded Sorento were also shown off for the first time, before they go on sale all around the world later this year.

In the Gallery


  • Mercedes CEO Dieter Zetsche and Formula One driver Lewis Hamilton pose during the opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • Dieter Zetsche, CEO of Mercedes car maker Daimler AG presents the new Mercedes S-class models during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • The new Mercedes Concept EQA car is presented during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • A Smart VIsion EQ FourTwo is pictured during the opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • Volkswagen CEO Matthias Mueller attends the opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • Volkswagen id concept-cars are pictured before the opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • An Audi AICON is pictured during the opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • An Audi Elaine is pictured during the opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • The new Audi A8L 55 TFSI Quattro car is presented during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • A Bugatti Zero 400 Zero is pictured during opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • A VW T-Roc is pictured during opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • A Skoda Karoq is pictured during opening of the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • BMW board member Ian Robertson presents the new BMW i3s during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • BMW board member Peter Schwarzenbauer presents the new MINI Electric Concept during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • The new BMW i Vision Dynamics is presented during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • Visitors examine a Porsche Panamera 4S during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • The new Porsche Cayenne car is presented during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

  • The new Ferrari Portofino is displayed during the Frankfurt Motor Show (IAA) September 12, 2017. — Reuters pic

The Proceed Concept is an entirely new body type for Kia. The extended hot hatch styling delivers a very low roofline, muscular proportions and a very compact overall footprint. The concept features a striking ‘Sharkblade’ in the sheet metal that reinforces the absence of any B-pillars, while some fetching lateral strakes work hard to exaggerate the car’s waistline and give the rear of the Proceed Concept an air of aggressive muscularity.

Kia Motors’ Chief European Designer, Gregory Guillaume, said of the new concept, “With many European drivers now seeking performance alternatives to the three-door hot hatch style, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalized for a new generation of performance-oriented drivers.”

The new Stonic is an eye-catching and confident model that’s going to be entering what is now Europe’s newest and fastest-growing vehicle segment. This attractive compact crossover is without doubt the most colourful Kia ever, and one of the company’s most strident and striking designs to date.

Finally, the crossover-inspired Picanto X-Line looks to broaden the appeal of what is still Kia’s smallest car. The Picanto X-Line combines the Picanto’s most outstanding qualities with a very new look and a 15mm raised ground clearance, which draws much of its inspiration from the manufacturer’s popular crossover and SUV model lines. The Picanto X-Line will be available in the UK from early 2018, but will be available in mainland Europe during the final quarter of 2017. — AFP-Relaxnews

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